Heba Al Masri started her career working with startups in 2006 in the United States, where she earned an MBA in Marketing. Prior to joining Qatar SportsTech as the Managing Director in 2019, Heba gained 7 years of experience in founding and leading various incubators and accelerators in the United States and the MENA region. She has worked 8 years in the sports industry as an executive at Kora Stars Sports Agency, and as a board member to the Wolves Soccer Club in the San Francisco Bay Area. She is a certified Executive Coach, and a member of the US National Business Incubation Association. She earned the Small Business Innovation Award in 2008; was part of the team that earned Best Higher Education Institute in Entrepreneurship in the Arab World in 2012; and led Qatar SportsTech to earn the Most Innovative Company in Qatar in 2019.